Safety
How to keep brand ambassador campaigns professional and safe
The HGM safety standard for brands, talent, venues, wardrobe, content, and off-platform contact.
Updated July 1, 2026
Professional boundaries are part of the product.
A campaign is safer when everyone knows the business goal, venue, schedule, role, wardrobe direction, content expectations, and escalation path before arrival.
HGM does not sell private access to talent. Clients book reviewed commercial outcomes, not companionship or off-platform contact.
The right campaign should be easy to explain in writing.
If a request cannot be described as product demo, launch support, guest flow, sampling, content visit, QR lead capture, or event visibility, it probably needs review before it can be considered.
Ambiguous, sexualized, discriminatory, private-residence, or unsafe requests should be blocked rather than softened.