Campaigns by industry
Choose the guide that matches the business moment. Each one maps a primary guest action, role plan, room flow, content-rights boundary, and measurement plan without promising outcomes HGM cannot prove.
Choose the business moment
Illustrative campaign concept, not client proof.
Beauty and medspa
Primary action: Book a consultation or scan the approved offer
Give the room one primary action, usually a consultation request, booking, or approved offer scan, then assign separate owners for welcome, product language, the next step, and consented content.
Open Industry Guide
Illustrative campaign concept, not client proof.
Fitness and wellness
Primary action: Reserve a trial or join the approved waitlist
Choose one next step, usually a trial-class reservation, membership conversation, or waitlist sign-up, and design the check-in, host, offer, and content roles around that action.
Open Industry Guide
Illustrative campaign concept, not client proof.
Retail and pop-up
Primary action: Sample, scan, redeem, or enter the store
Use the storefront to earn attention, then give each person one job around a single action: sample, scan, redeem, join the list, or enter the store. Measure those steps separately from sales claims.
Open Industry GuideThe planning standard
Category knowledge matters, but campaign discipline matters more. HGM reviews the business, venue, guest action, roles, rights, measurement path, and safety boundaries before availability or final pricing is confirmed.
Map arrivals, stations, queues, and the handoff to the next step.
Give each person one job that can be briefed, observed, and recapped.
Separate participation, recap, website, paid use, and creator posting.
Count attention, actions, and verified business outcomes separately.
